HCPED - Semi-Annual Performance Reporting

Sites & Buildings Existing Industry Services Relocation Henderson County Education Workforce Development Small Business

Semi-Annual Performance Reporting

In an effort to provide accountability to both public and private investors, HCPED closely tracks key measures related to our programs. We monitor lead generation, existing industry visitations, marketing activities, web traffic and active projects. These measures correspond directly to our organizational focus on supporting existing industry and marketing Henderson County as a prospective business location to targeted clusters. Read more below to see our semi-annual performance for FY2010, and year-end performance for the past 3 years.

1. Lead Generation/Identification:
Generating qualified inquiries that HCPED can respond to with an appropriate site or building. Leads generated or identified will come from a variety of sources including: NC Commerce, AdvantageWest, CarolinaWest, Call Missions, Trade Shows, Site Consultants, Direct from Business and Local Allies. Leads are received by HCPED via RFP, email, website contact form, phone calls, direct contact and visitations. As of July 1, 2007 if a lead was received but we are unable to respond due to product limitations, the lead is not considered qualified and is not reported.

Fiscal Year 2007		Fiscal Year 2008		Fiscal Year 2009		Fiscal Year 2010
Target	Actual	Target	Actual	Target	Actual	Target	Semi-Annual
60	117	111	102	111	105	102	49

2. Industrial Retention & Expansion Visitations:
Customized industrial visitations, attended with appropriate allies/partners suited to assist and serve specific needs identified by the participating industry. A considerable amount of information is collected and/or updated that allows aggregate assessment of the health of existing industry in Henderson County, NC.

Fiscal Year 2007		Fiscal Year 2008		Fiscal Year 2009		Fiscal Year 2010
Target	Actual	Target	Actual	Target	Actual	Target	Semi-Annual
7	7	25	26	36	36	36	18

3. Existing Industry Consulting Assistance/Trouble Shooting:
Less formal visitations and correspondence with existing industry, typically surrounding a very specific need, concern or opportunity. Our level of engagement could include: facilitating the industry to available resources, advocating for the industry to an appropriate body or department, assisting in grant research/application, appearing on behalf of the industry in an effort to acquire support, etc. The numbers below correspond to visitations/conference calls with these industries.

Fiscal Year 2007		Fiscal Year 2008		Fiscal Year 2009		Fiscal Year 2010
Target	Actual	Target	Actual	Target	Actual	Target	Semi-Annual
No data	No data	No Target	41	No Target	57	65	47

4. Staff Participation in Marketing Events:
Includes major marketing efforts undertaken by HCPED, often in partnership with like-minded organizations to leverage limited resources, such as NC Commerce, AdvantageWest and CarolinaWest. The measure includes Call Missions, Trade Shows, Site Consultant Visitations and Targeted Marketing Campaigns.

Fiscal Year 2007		Fiscal Year 2008		Fiscal Year 2009		Fiscal Year 2010
Target	Actual	Target	Actual	Target	Actual	Target	Semi-Annual
4	11	12	15	12	16	15	7

2. Projects:
A project is defined as an economic development client that visits Henderson County, NC as a prospective location following a proposal review and submission process. In general, a lead transitions into a project after the initial proposal process and once Henderson County, NC is competing against a limited and defined number of communities to attract the investment.

Fiscal Year 2007		Fiscal Year 2008		Fiscal Year 2009		Fiscal Year 2010
Target	Actual	Target	Actual	Target	Actual	Target	Semi-Annual
13	13	15	21	18	21	18	12

3. Web Traffic:
An article in the November/December 2008 Business Expansion Journal, quotes Mark James, Principal of ED Solutions, Inc. as saying that 90% of data collection for a project is done by site selectors before they pick up the phone to even call an organization with notice of a project. The web presence of the Henderson County Partnership for Economic Development continues to be a first impression for many consultants and active projects that are evaluating our community. We track visit information by number of visits, what pages were viewed, referring search engines, key word searches, length of stay on site, % of visitors who bookmarked as a favorite, etc. Unique and total web visits are an effectiveness indicator of our external marketing efforts.

Total Visits
Fiscal Year 2007		Fiscal Year 2008		Fiscal Year 2009		Fiscal Year 2010
Target	Actual	Target	Actual	Target	Actual	Target	Semi-Annual
	13,440	6,600	17,261	15,000	18,224	17,000	9,894

Unique Visitors
Fiscal Year 2007		Fiscal Year 2008		Fiscal Year 2009		Fiscal Year 2010
Target	Actual	Target	Actual	Target	Actual	Target	Semi-Annual
	9,530	4,400	11,807	10,000	11,637	11,250	5,960